We Indians are known for traditionally sharing all the special events in our lives by the way of exchanging gifts & sweets. Such thought became the origin for starting the sweets business by the founder member of Lovely group, Late Shri Baldev Raj Mittal, who laid down the foundation of Lovely Sweets House (P) Ltd. With their endless efforts and full dedication, it has now proved itself an undisputed leader in Indian Sweets "MITHAI' not only in Punjab but also adjoining states.

Lovely Sweets has developed strong brand equity & has created a strong brand perception among the consumers. As most of the NRI's of Punjab originate from Doaba belt, the same belt is considered as the most prosperous & full of gaiety.

Lovely Sweets shares the feeling of brotherhood & strengthen the bond of love existing among people residing in India & their counterparts abroad. In modern times it is acting as an ambassador of cultural values. The name "Lovely Sweets" has become synonymous to 'LOVE OF INDIA' for the Indians and their kith & kins settled abroad.

When people think of purchasing sweets, they go for Lovely Sweets because of wide range of varieties for all sections of society. Its uniqueness to offer Desi Ghee preparation has become an integral part of every special occasion.

It is the endless support of millions of our esteemed customers which has been a persistent source of encouragement for us, inspiring us to always excel in quality standards.