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We
Indians are known for traditionally sharing all the special
events in our lives by the way of exchanging gifts &
sweets. Such thought became the origin for starting the
sweets business by the founder member of Lovely group, Late
Shri Baldev Raj Mittal, who laid down the foundation of
Lovely Sweets House (P) Ltd. With their endless efforts
and full dedication, it has now proved itself an undisputed
leader in Indian Sweets "MITHAI' not only in Punjab
but also adjoining states.
Lovely Sweets has developed strong brand equity & has
created a strong brand perception among the consumers. As
most of the NRI's of Punjab originate from Doaba belt, the
same belt is considered as the most prosperous & full
of gaiety.
Lovely Sweets shares the feeling of brotherhood & strengthen
the bond of love existing among people residing in India &
their counterparts abroad. In modern times it is acting as
an ambassador of cultural values. The name "Lovely Sweets"
has become synonymous to 'LOVE OF INDIA' for the Indians and
their kith & kins settled abroad.
When people think of purchasing sweets, they go for Lovely
Sweets because of wide range of varieties for all sections
of society. Its uniqueness to offer Desi Ghee preparation
has become an integral part of every special occasion.
It is the endless support of millions of our esteemed customers
which has been a persistent source of encouragement for us,
inspiring us to always excel in quality standards.
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